PKF Ignite, along with SearchKings™ Africa presented critical insights on how to future-proof your business online, as COVID-19 has accelerated digital transformation and will continue to. There is no doubt that the current national lockdown has caused uncertainty and panic for business owners across the country, impacting budgets, growth and morale. It is a precarious time, we know - but certainly not the time to cut brand marketing spend. Brand building is and always has been a long term investment.
Partner, PKF Octagon and co-founder of PKF Ignite
Chairman, PKF South Africa
Founder of SearchKings™ Africa